Wine, a Culture of Moderation

September 20, 2012 in News

Ambrosia Mediterranean involved in Europe-wide initiative known as Wine in Moderation. We want you to share with you their philosophy.

Wine is integral to European life and culture. The EU is the largest wine producer in the world, as well as the world’s leading exporter of wine products, and the sector contributes some €15bn annually to the EU economy. The wine sector’s importance to the European economy should not be counted merely in monetary terms, however. The sector permeates many levels of European life, contributing significantly to society in socio-economic, environmental and societal terms: where vines grace the landscape, the wine sector provides employment to millions, helping to sustain the fabric of rural societies and maintaining a way of life that is central to the very notion of European identity. Not least, wine and wine products are enjoyed by millions in Europe and around the world, often providing the focus to landmark celebrations as well as being savoured with good food.

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